New Zealand is built on wood. Wood is the material that made our towns and cities, brought us power, fenced our lands, assisted our communications, put roofs over our heads. Wood was the reason productive plantations were established to provide the country with a rich renewable resource for export and domestic consumption.
We are skilled with wood. Familiar with it. Maori have long treasured its magical properties for building and carving. And in the scientific development of wood, New Zealanders have long been world leaders.
Trees, forests and wood – these are intrinsic to every New Zealander’s cultural, spiritual and emotional landscape.
We need to promote the value and importance of New Zealand wood as the immensely versatile resource it is - to growers, processors, specifiers, retailers and consumers alike. We need to do it in a way that is compelling, cohesive, positive, productive and ultimately life enhancing.
That is why we have established the NZWood brand:
Why a better world? Wood is one of the world’s most sustainable natural resources. While coal, oil, gas and minerals are all finite and steadily running out, wood is different.
In a world increasingly concerned with dwindling resources, atmospheric pollution and global warming, wood is the resource we can consume indefinitely, because we are able to constantly replace it. The more we use the more we grow. And the more we grow the better it will be for the planet.
But it’s not only better for the planet. We are creating a new, value-added market which will benefit suppliers, consumers, the economy and the environment – not only for this generation, but for generations to come.
We are on the eve of a ‘wood revolution’.
Wood is the perfect product for the green age and New Zealand is fortunate to have large forest plantations, room to grow more, a knowledgeable wood consuming society, and the technical expertise to continue to reap new value from this fantastic resource. We are at the leading edge of consumer action in the fight against climate change.
This brand is all about growing and processing New Zealand wood in a sustainable, responsible way for us, here, now, and for generations to come.
New Zealand wood is no longer just a commodity. It’s our national treasure.